A company allows its workers to take off on one afternoon,every month,to volunteer at a nonprofit organization of their choice.The company sends out a press release that explains this program to the media.This is an example of a reactive public relations strategy.

Question

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This is actually an example of a proactive public relations strategy, where the company is actively promoting a positive aspect of their organization to the media. A reactive strategy would be responding to negative publicity or a crisis situation.

A Company Allows Its Workers to Take Off on One