Although its role is changing,traditionally,the role of public relations is to:

Question

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The role of public relations traditionally involves fostering a positive relationship and goodwill between a firm and its constituents, such as customers, employees, investors, and the general public. This includes managing communication and promoting the brand image in a positive way. Damage to a rival company's image (B) is not the primary role of public relations and can even be unethical. Paid media (C) is a tactic that can be used but is not the central role of public relations. Increasing employee productivity (D) is more closely related to human resources management than public relations.

Although Its Role Is Changing,traditionally,the Role of Public Relations Is