Which of the following objectives of public relations exclusively involves damage control?

Question

Quizplus · Accepted Answer

Counteracting negative publicity refers to the objective of public relations that exclusively involves damage control. It involves responding to any negative publicity or crisis that may have a detrimental effect on the reputation of the organization. The other objectives, such as lobbying, giving advice and counsel, and promoting a product, may not necessarily involve damage control but can be focused on building and maintaining a positive image of the organization.

Which of the Following Objectives of Public Relations Exclusively Involves