Which of the following terms refers to the free media exposure that a firm receives about its activities or brands?

Question

Quizplus · Accepted Answer

Publicity is the term used for the free media exposure that a firm receives about its activities or brands. Option B) Interviews is not correct as interviews may or may not result in media exposure for the firm. Option C) Product launch is not a term used to refer to media exposure. Option D) Sponsored events refer to events where the firm pays for the exposure, and hence it is not free media exposure.

Which of the Following Terms Refers to the Free Media