A canned soup manufacturer has prepared questionnaires for its employees and customers.The questions are about how the people view its brands,the profits it is making,current market trends for canned soup,and the employee activities of the company.Through these questionnaires,it hopes to collect positive,newsworthy information that it can use later.The company is in the process of:

Question

Quizplus · Accepted Answer

The company is conducting a public relations audit by surveying its employees and customers to gather information about its brand perception, profits, market trends, and employee activities, which can help the company shape its PR strategy and messaging in the future. Creating a newsletter or researching an influencer program are specific tactics that might be employed after the audit is complete, but they are not the primary focus of this stage of the PR process. Identifying vehicles for PR communication could be a part of the audit, but it is not mentioned explicitly in the given scenario.

A Canned Soup Manufacturer Has Prepared Questionnaires for Its Employees