Why is an understanding of communication anxiety so important to the strategic Communication process?

Question

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Understanding and managing communication anxiety is important in the strategic communication process because it allows for effective communication strategies to be developed and implemented. Being able to identify and manage anxiety in different communication contexts enables a person to communicate more confidently and effectively, which is essential to the success of any strategic communication initiative. Simply avoiding communication due to anxiety can prevent important messages from being delivered, and communicating with anxiety can undermine the credibility and effectiveness of the message. Thus, learning how to manage communication anxiety is crucial to becoming an effective strategic communicator.

Why Is an Understanding of Communication Anxiety So Important to the Strategic