__________ means an audience can be persuaded on the basis of who the source is or What they have to say.
A) Opinion
B) Source credibility
C) Trustworthiness
D) Resources

Question

Quizplus · Accepted Answer

Source credibility refers to the audience's perception of the credibility, expertise, and trustworthiness of the person or organization delivering the message. This can be a powerful factor in persuading an audience to accept a particular message or point of view.

__________ Means an Audience Can Be Persuaded on the Basis