A product that offers a guarantee is not any more appealing to consumers than a similar product that does not offer a guarantee as long as the two products are priced the same.

Question

Quizplus · Accepted Answer

Research studies have shown that consumers are more likely to choose a product that offers a guarantee or warranty, even if the price is slightly higher than a similar product without a guarantee. The guarantee or warranty provides a sense of security and confidence in the product, which can increase the perceived value and attractiveness to the consumer.

A Product That Offers a Guarantee Is Not Any More