By using cookies and recording shoppers' movements,____ software can create electronic consumer profiles for each shopper and buyer.
A) SQL
B) CRM
C) XML
D) cgi

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) software is designed to help businesses manage their interactions with customers, including gathering data about customer preferences and behavior to create profiles and improve marketing efforts. Using cookies and tracking, CRM software can create electronic consumer profiles for each shopper and buyer, allowing businesses to personalize their interactions with customers and improve sales. SQL (Structured Query Language) and XML (eXtensible Markup Language) are programming languages used for managing and processing data, while CGI (Common Gateway Interface) is a protocol for running scripts on a web server to generate dynamic web content. None of these technologies are specifically designed for creating electronic consumer profiles.

By Using Cookies and Recording Shoppers' Movements,____ Software Can Create