According to the Ethical Norms and Values for Marketers from the American Marketing Association,which of the following ethical values requires marketers to try to balance justly the needs of a buyer with the interests of a seller?
A) Honesty
B) Responsibility
C) Fairness
D) Openness
E) Respect

Question

Quizplus · Accepted Answer

In the context of the Ethical Norms and Values for Marketers from the American Marketing Association, fairness requires marketers to try to balance justly the needs of a buyer with the interests of a seller. Responsibility states that a marketer should accept the consequences of the marketing decisions and strategies taken by him or her.