What general term refers to middle channel members in the marketing channel?
A) intermediaries
B) manufacturers
C) distributors
D) brokers
E) agents

Question

Quizplus · Accepted Answer

Intermediaries is the general term used to refer to middle channel members in the marketing channel. This includes distributors, brokers, agents, and other entities that help link producers with customers. Manufacturers, on the other hand, are the producers of goods or products, and may or may not be part of the marketing channel depending on their distribution strategy.

What General Term Refers to Middle Channel Members in the Marketing