A firm should most likely outsource channel functions when the ________.
A) function requires company-specific capabilities
B) firm has resources that cannot be used for other purposes
C) firm cannot afford the set-up costs of creating an internal operation
D) firm has resources that are demanded in a volatile and prosperous market
E) firm's brand equity relies on customer experiences with downstream service providers

Question

Quizplus · Accepted Answer

If the firm cannot afford set-up costs associated with creating an internal operation, outsourcing is a viable option.

A Firm Should Most Likely Outsource Channel Functions When the ________