The primary reason that Coca-Cola and PepsiCo initially outsourced product assembly to independent bottlers was to _________.
A) share promotional expenses
B) reduce transportation costs
C) facilitate brand building
D) comply with regulations
E) expand product lines

Question

Quizplus · Accepted Answer

The primary reason that Coca-Cola and PepsiCo initially outsourced product assembly to independent bottlers was to reduce transportation costs. By establishing bottling plants near regional markets, they could avoid the high costs of transporting finished products over long distances.

The Primary Reason That Coca-Cola and PepsiCo Initially Outsourced Product