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Charlton Manufacturing Relies on Manufacturers' Representatives,independent Wholesalers,and Third-Party Retailers to Perform

Question 36

Multiple Choice

Charlton Manufacturing relies on manufacturers' representatives,independent wholesalers,and third-party retailers to perform channel functions.Charlton Manufacturing is most likely engaged in _________.


A) quasi-vertical integration
B) classical market contracting
C) backward integration
D) forward integration
E) relational governance

Correct Answer:

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