Which term refers to a large,full-line,versatile wholesaler that is able to serve many environments well?
A) progressive firm
B) extreme generalist
C) fragmented firm
D) extreme specialist
E) catalyst firm

Question

Quizplus · Accepted Answer

An extreme generalist is a large, full-line, versatile wholesaler that is able to serve many environments well. They are able to offer a wide range of products and services to meet the needs of various customers in different industries.

Which Term Refers to a Large,full-Line,versatile Wholesaler That Is Able