Coffee Cups,a national coffee shop franchise,uses a plural form strategy.The franchisor frequently compares the performance of company and franchisee outlets to encourage each to improve sales.Which of the following most likely enables the Coffee Cups franchise to make such comparisons?

Question

Quizplus · Accepted Answer

Benchmarks are standard measurements used to compare the performance of different units or businesses. In this case, Coffee Cups uses benchmarks to compare the performance of company-owned and franchisee-owned outlets, allowing them to identify areas for improvement and share best practices. Trends, guidelines, mutual strategies, and business formats could also be useful tools for franchise comparison, but they do not specifically allow for direct performance comparison like benchmarks do.

Coffee Cups,a National Coffee Shop Franchise,uses a Plural Form Strategy