The disintermediation process occurs when manufacturers exclude their channel partners so that they can sell directly to end consumers.

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Disintermediation is the process of removing intermediaries or middlemen from a supply chain. In this case, manufacturers are eliminating their channel partners to directly reach the end consumers. This is done to increase profit margins, have more control over the sales process, and gain better insight into customer behavior.

The Disintermediation Process Occurs When Manufacturers Exclude Their Channel Partners