Online retailers have a customer advantage over competitors, such as Wal-Mart, as it provides the company with a unique opportunity to address customers' needs and increase their satisfaction.

Question

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Online retailers have the advantage of collecting data on customer behavior and preferences, which can be used to create personalized experiences and tailored recommendations. This can help increase customer satisfaction and loyalty, which is a unique advantage that physical retailers like Wal-Mart may not have.

Online Retailers Have a Customer Advantage Over Competitors, Such as Wal-Mart