An example of a BHAG would be, "The Dolphin Resort is a place where families relax and build lifelong traditions and memories.We pledge to provide our family guests with the best value for location and service on the East Coast."

Question

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A BHAG (Big Hairy Audacious Goal) is a strategic business statement similar to a vision statement which is bold, has a clear target, and is action-oriented. The provided example is more of a mission statement, focusing on the current value proposition and services offered rather than a bold, long-term goal.

An Example of a BHAG Would Be, "The Dolphin Resort