Matching -Diversification Strategy

Matching
-Diversification Strategy

A) increasing revenue, profits, markets share, or territories
B) addresses declining performance through retrenchment and regrowth
C) adds new kinds of goods, services or business units
D) provides goods/services that are significantly different from the competition
E) focus is on processes, products, and services that will sustain it over the long term
F) concentrates on a specific target market and may use cost leadership and/or differentiation strategies
G) reduces production costs and therefore consumer price