Matching
-New-existing venture
A)a business strategy defined by acquiring, merging, and coordinating existing market products, services, and companies
B)a business strategy that seeks to invent a brand new product or service or find a new resource
C)a business strategy defined by offering a new product or service to an existing category of consumers
D)a business strategy defined by offering a new category of consumers a new product or service
E)a business strategy responding to a significant change in political environments, governmental legislation, and regulations
F)a business strategy where an idea that achieves market success in one market region is transferred to other geographic markets
G)business strategy that seeks to redesign or augment an offering in an existing business or management process, such as outsourcing of information technology and research
H)a business strategy defined by a systemic change in business and market environments

Question

Quizplus · Accepted Answer

A new-existing venture is a business strategy whereby a new product or service is offered to an existing category of consumers. This strategy involves introducing a new product or service that does not exist in the market or offering an existing product or service in a new way to attract consumers. Examples include offering a new type of coffee flavor or launching a subscription-based service for an existing product.

Matching -New-Existing Venture