The greater the attitude specificity, the stronger an attitude linkage to behavior.

Question

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Attitude specificity refers to the degree to which an attitude is specific to a particular behavior or situation. When an attitude is highly specific to a behavior, it is more likely to predict behavior because the attitude is more relevant to that particular action. Therefore, the greater the attitude specificity, the stronger the link between attitude and behavior.

The Greater the Attitude Specificity, the Stronger an Attitude Linkage