Studies indicate that anonymous electronic brainstorming groups outperform face-to-face brainstorming groups in the number of ideas generated.

Question

Quizplus · Accepted Answer

Multiple studies have found that anonymous electronic brainstorming groups produce more ideas than face-to-face groups. This is because electronic brainstorming reduces the pressure to conform and allows for more equal participation among group members.

Studies Indicate That Anonymous Electronic Brainstorming Groups Outperform Face-To-Face Brainstorming