An organization pursuing a market differentiation strategy should have structural characteristics that include:
A)low formalization and moderate to high complexity
B)decentralization and high standardization
C)moderate to high complexity and moderate centralization
D)low formalization and high decentralization

Question

Quizplus · Accepted Answer

A differentiation strategy involves offering unique and customized products or services that are not easily imitated by competitors. This requires flexibility and creativity within the organization, hence a moderate to high level of complexity. However, centralization is also necessary to ensure consistency in the delivery of the differentiated products or services. Therefore, moderate centralization is necessary. Low formalization allows for agility and flexibility, while high decentralization may lead to inconsistent quality or delivery.

An Organization Pursuing a Market Differentiation Strategy Should Have Structural