The manager's role in the context of shorter life cycles becomes:
A)one of constant confusion and greater ambiguity
B)one of creating congruency among various organizational design dimensions to fit continuously changing markets and locations
C)one of a boundary spanner
D)more dependent on creativity and investment in R&D in order to develop new products

Question

Quizplus · Accepted Answer

In the context of shorter life cycles, the manager's role becomes one of creating congruency among various organizational design dimensions (such as structure, processes, and culture) to fit continuously changing markets and locations. This requires a more adaptive and flexible approach to managing the organization.

The Manager's Role in the Context of Shorter Life Cycles