Eric Villa obtained a license to sell real estate and then accepted a sales position with a local Century 21 agency. To prepare for this new position,he purchased and read a research report entitled"Buying Habits of Today's Home Buyers."Mr. Villa is most likely attempting to develop a:

Question

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By reading a report on the buying habits of today's home buyers, Eric Villa is trying to develop a customer strategy. He wants to understand his potential customers, their needs, preferences, and behaviors in order to better serve their needs and preferences. This will help him customize his sales pitch and approach to better connect with potential buyers. The other options (presentation strategy, product strategy, relationship strategy, and price strategy) are all important aspects of sales, but they are not relevant to the specific action of reading a report on customer buying habits.

Eric Villa Obtained a License to Sell Real Estate and Then