A company has developed a calendar/messaging/paperwork center that helps working mothers organize their families' schedules and paperwork. All the mothers who have tried it have loved it, and it is priced comparably to normal planners, although it offers much more.
-Because this product looks similar to other products and only differentiates itself when a customer uses it,customers might be more influenced to buy it because of:
A)advertising on websites geared to women
B)marketing campaigns in non-traditional outlets
C)word of mouth endorsements from other mothers
D)teacher recommendations
E)telephone marketing campaigns

Question

Quizplus · Accepted Answer

Since this product is best differentiated by the experience of using it, word of mouth endorsements from other mothers who have used and loved it are likely to be the most convincing and effective method of marketing. Mothers are likely to trust the opinions of other mothers, especially those they know and trust, and this can lead to a strong network effect that builds momentum for the product. Advertising and marketing campaigns may be useful for building initial awareness, but customer testimonials and referrals are likely to be the most effective way to drive sales for this product.

A Company Has Developed a Calendar/messaging/paperwork Center That Helps Working