Which of the following is an example of a bridge statement?
A)"You will get good gas mileage when you buy this car."
B)"These are the finest fund-raising donuts you can buy."
C)"This hotel has 24-hour room service and free parking."
D)"Buy one,get one at half price."
E)"We have trained technicians,so you will experience less downtime."

Question

Quizplus · Accepted Answer

The statement "We have trained technicians, so you will experience less downtime" is an example of a bridge statement as it connects the expertise of the technicians to a benefit that the customer will receive, which is less downtime. The other statements are not bridge statements as they only state features or attributes of the product or service without connecting them to tangible benefits for the customer.

Which of the Following Is an Example of a Bridge