The three major types of organizational buying situations are:
A)new task buy,rebuy,and limited task buy
B)new task buy,straight rebuy,and modified rebuy
C)habitual buying decisions,variety-seeking buying decisions,and complex buying decisions
D)transactional buy,consultative buy,and strategic alliance buy
E)transactional buy,product buy,strategy buy

Question

Quizplus · Accepted Answer

The three major types of organizational buying situations are new task buy, straight rebuy, and modified rebuy. A new task buy is a situation in which the organization is purchasing a product or service for the first time, a straight rebuy is a situation in which the organization is purchasing a product or service it has purchased before with no changes, and a modified rebuy is a situation in which the organization is purchasing a similar product or service to what it has purchased before, but with some modifications or changes. This is the most widely recognized and utilized categorization of organizational buying situations.

The Three Major Types of Organizational Buying Situations Are