RealPlan sells a calendar/messaging/paperwork center that helps working parents organize their families' schedules and paperwork. The product has received positive feedback from buyers, and it is priced comparably to normal planners even though it offers more features and benefits. RealPlan has been selling various planning products to consumers for 10 years, and managers at the firm see an opportunity to move into the business market with a software version of the popular planner.
-A consumer who purchases the RealPlan product for the first time would most likely be engaging in a(n)________ buying decision.
A) straight rebuy
B) variety-seeking
C) modified rebuy
D) habitual
E) complex

Question

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The Answer of RealPlan sells a calendar/messaging/paperwork center that helps working parents organize their families' schedules and paperwork. The product has received positive feedback from buyers, and it is priced comparably to normal planners even though it offers more features and benefits. RealPlan has been selling various planning products to consumers for 10 years, and managers at the firm see an opportunity to move into the business market with a software version of the popular planner.
-A consumer who purchases the RealPlan product for the first time would most likely be engaging in a(n)________ buying decision.
A) straight rebuy
B) variety-seeking
C) modified rebuy
D) habitual
E) complex

RealPlan Sells a Calendar/messaging/paperwork Center That Helps Working Parents Organize