Terrance Simpson is a sales representative for Swim-Tex, a swimming pool service and supply company. Swim-Tex sells the chemicals needed for pool maintenance as well as pool accessories like slides, ladders, and diving boards. Swim-Tex sells to both consumers and businesses.
-Terrance has identified that a customer strongly identifies with social groups and is influenced heavily by her role,reference,social class,and culture. What would be important for Terrance to do to win the sale from this customer?
A)Position the product as being a luxury product.
B)Position the product as fitting with the groups the customer identifies with.
C)Position the product as being the standard across all groups.
D)Assume the mannerisms of the culture the customer identifies with.
E)Mimic the customer's speech patterns to create rapport.

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The Answer of Terrance Simpson is a sales representative for Swim-Tex, a swimming pool service and supply company. Swim-Tex sells the chemicals needed for pool maintenance as well as pool accessories like slides, ladders, and diving boards. Swim-Tex sells to both consumers and businesses.
-Terrance has identified that a customer strongly identifies with social groups and is influenced heavily by her role,reference,social class,and culture. What would be important for Terrance to do to win the sale from this customer?
A)Position the product as being a luxury product.
B)Position the product as fitting with the groups the customer identifies with.
C)Position the product as being the standard across all groups.
D)Assume the mannerisms of the culture the customer identifies with.
E)Mimic the customer's speech patterns to create rapport.

Terrance Simpson Is a Sales Representative for Swim-Tex, a Swimming