An approach that involves using the goodwill of a third party to make contact with the prospect is the:
A)referral approach
B)question approach
C)product demonstration approach
D)survey approach
E)premium approach

Question

Quizplus · Accepted Answer

The referral approach involves using the goodwill of a third party to make contact with the prospect. This approach can be very effective, as the prospect is more likely to trust and be receptive to the salesperson if they have been referred by someone they already know and trust.

An Approach That Involves Using the Goodwill of a Third