Women's swimwear designer Meli Kinaua'a designs high-end swimsuits. The suits are sexy in style, but fit a wide variety of body shapes and sizes, which is unusual in the high-end market. Sales director Jeannie Park sells the suits to boutiques at exclusive resorts and hotels. These boutiques usually carry other high-end swimsuit lines.

-How can Jeannie use a consultative model to sell Meli Kinaua'a swimsuits to boutiques?
A)Find out what needs the boutiques have that Meli Kinaua'a suits will fill.
B)Describe the reasons Meli Kinaua'a suits are superior to other lines.
C)Work with boutiques to develop new suits that will sell better.
D)Consider selling to big-box stores that don't carry swimsuits.
E)Give large discounts to get boutiques to try Meli Kinaua'a suits.

Question

Women's swimwear designer Meli Kinaua'a designs high-end swimsuits. The suits are sexy in style, but fit a wide variety of body shapes and sizes, which is unusual in the high-end market. Sales director Jeannie Park sells the suits to boutiques at exclusive resorts and hotels. These boutiques usually carry other high-end swimsuit lines.

-How can Jeannie use a consultative model to sell Meli Kinaua'a swimsuits to boutiques?

-How can Jeannie use a consultative model to sell Meli Kinaua'a swimsuits to boutiques?
A)Find out what needs the boutiques have that Meli Kinaua'a suits will fill.
B)Describe the reasons Meli Kinaua'a suits are superior to other lines.
C)Work with boutiques to develop new suits that will sell better.
D)Consider selling to big-box stores that don't carry swimsuits.
E)Give large discounts to get boutiques to try Meli Kinaua'a suits.

Quizplus · Accepted Answer

Using a consultative model means Jeannie will need to focus on understanding the specific needs of each boutique to determine how Meli Kinaua'a swimsuits can fit into their inventory. By finding out what needs the boutiques have that Meli Kinaua'a suits can fill, Jeannie can work with them to make sure they see the value in carrying the line. This approach also allows for building long-term relationships with the boutiques, which is crucial for continued sales success.

Women's Swimwear Designer Meli Kinaua'a Designs High-End Swimsuits