
A buyer's resistance to a salesperson's product is usually caused by:
A) the salesperson failing to negotiate well
B) another product satisfying the buyer's needs
C) friends and acquaintances recommending the product
D) the product's advanced stage in the product life cycle
E) the product's price being equal to the buyer's current product
Correct Answer:
Verified
Q2: Traditional selling principles stressed that the"we versus
Q3: In negotiations,the walk-away point that represents the
Q4: The _(BATN
A)is defined as"what alternative(s)will be acceptable
Q5: Which of the following best describes a
Q6: One of the most common buyer concerns
Q7: What area of the sales process are
Q8: The foundation for win-win negotiations is a
Q9: Working to reach an agreement that is
Q10: When a customer says,"I would rather not
Q11: Determining your BATNA and ZOPA will help
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