July Networks provides digital television services across the country.They have cutting-edge technology which gives clearer resolution.Customers are required to pay a fee amounting to three years' subscription charges.By doing this,which competitive strategy is July Networks implementing?
A)differentiating product
B)enhancing the product
C)locking in customer
D)creating entry barriers

Question

Quizplus · Accepted Answer

July Networks is implementing a locking in customer strategy by requiring customers to pay a fee amounting to three years' subscription charges. This strategy is aimed at ensuring that customers stay subscribed to their service for a long time, thereby locking them in as customers.

July Networks Provides Digital Television Services Across the Country