A mark of the improved market efficiency of e-commerce is that it often leads to ________,which is the elimination of the middle layers in the supply chain.
A)a bullwhip effect
B)disintermediation
C)mashups
D)price elasticity

Question

Quizplus · Accepted Answer

Disintermediation refers to the removal of intermediaries in the supply chain. E-commerce has made it easier for businesses to sell directly to consumers, cutting out the middle layers such as wholesalers and retailers. This is a sign of improved market efficiency in the sense that it streamlines the supply chain, reduces costs, and can lead to lower prices for consumers. The other choices are not directly related to this phenomenon.

A Mark of the Improved Market Efficiency of E-Commerce Is