With Web 2.0 the cost of reaching a particular qualified person ________.
A)is higher than in the traditional print media
B)is about the same as in the traditional print media
C)is much smaller than in the traditional print media
D)The relationship has not been established.

Question

Quizplus · Accepted Answer

Web 2.0 allows for targeting specific audiences with precision, therefore, the cost of reaching a particular qualified person is much smaller than in traditional print media, where reaching a specific audience can be more expensive and less precise.