In marketing transactions,the fact that customers who buy product X also buy product Y creates a ________ opportunity.That is,"If they're buying X,sell them Y," or "If they're buying Y,sell them X."
A)cross-selling
B)navigating
C)break-even
D)portfolio

Question

Quizplus · Accepted Answer

The scenario described is an example of cross-selling, where a customer's purchase of one product is used to promote the sale of another related product.

In Marketing Transactions,the Fact That Customers Who Buy Product X