A salesperson from Company A discovers that salespeople from Company B have been telling customers that Company A's safety records are falsified. The most ethical action a sales manager from Company A can take to remedy the situation is:
A)have Company A's safety records audited and publish the results of the audit on their website,and ask Company A's salespeople to direct customers to them
B)tell Company A's salespeople to match the actions of Company B's salespeople by implying that Company B's safety records may be falsified
C)file an anonymous complaint with the Attorney General in the state in which both companies operate
D)pay a visit to the corporate offices of Company B and threaten Company B's sales managers with a pricing war unless Company B's sales reps stop spreading false rumors
E)create a website detailing the safety records of all the companies in the industry so consumers can compare easily

Question

Quizplus · Accepted Answer

The most ethical action a sales manager from Company A can take is to have their safety records audited by a reputable third-party and publish the results on their website. This will prove to customers that their safety records are accurate and reliable. Asking Company A's salespeople to direct customers to this information will also help mitigate the damage caused by Company B's false claims. It is important to take proactive steps to address false rumors rather than retaliating or filing a complaint. Creating a website to allow consumers to easily compare safety records is also a good approach, but it should be done in addition to auditing and publishing Company A's own safety records.

A Salesperson from Company a Discovers That Salespeople from Company