Paula Hillison sells a line of copy machines that feature a"quick change"toner cartridge. The empty toner cartridge can be replaced quickly,without any mess,in a matter of seconds. Which of the following statements represents the most effective presentation of this feature?
A)"We have recently developed the only office copy machine that features a quick change toner cartridge."
B)"After years of research and development,our engineers have developed a quick change toner cartridge."
C)"If you purchase one of our copy machines,you will enjoy the benefits of a quick change toner cartridge."
D)"All of our copy machines are equipped with a quick change toner cartridge,which means you no longer waste time replacing an empty toner cartridge."
E)"We have set a new industry standard with the quick change toner cartridge."

Question

Quizplus · Accepted Answer

This statement clearly explains the benefit of the quick change toner cartridge in saving time and avoiding the mess of replacing empty toner cartridges. It also implies that this feature is standard on all their machines. Option A and E may seem attractive but they use superlatives ("only" and "new industry standard") that could be seen as exaggerated claims. Option B talks about research and development without explaining the benefits to the customer, and option C is a bit vague and does not give specifics about the feature.

Paula Hillison Sells a Line of Copy Machines That Feature