The goal of selling strategies for mature and well-established products is to:
A)change buying habits
B)build desire for the product
C)maintain customer relationships
D)sell more units at a lower price
E)keep sales on an even level

Question

Quizplus · Accepted Answer

When selling mature and well-established products, the focus is less on building desire for the product or changing buying habits, and more on maintaining customer relationships to ensure repeat business. Selling more units at a lower price or keeping sales on an even level may be important, but the primary goal is customer retention.

The Goal of Selling Strategies for Mature and Well-Established Products