A designer releases her fall line of handbags, including one that retails for $6,000. This bag is a limited edition; only 500 will be produced, and orders will only be accepted from clients who have previously purchased a handbag from the designer. Customers will be put on a waitlist in the order in which the handbag orders are received.
-The handbag is finally available to customers on the waitlist. Tanya,who has been on the list for three weeks,picks up the handbag at the designer's store. When she opens the handbag,she finds that a wallet and a belt are included with the handbag,which both surprises and delights Tanya. The designer most likely maximized Tanya's satisfaction by:
A)using a value-pricing strategy
B)meeting customer requirements
C)selling a value-added product
D)creating a potential product
E)providing the expected product

Question

Quizplus · Accepted Answer

By including a wallet and belt with the handbag, the designer is selling a value-added product, which maximizes Tanya's satisfaction. The additional items add value to the handbag, making it even more desirable for customers on the waitlist.

A Designer Releases Her Fall Line of Handbags, Including One