Which type of selling appeals to buyers who prefer to purchase a packaged solution to a problem from a single seller,thus avoiding all the separate decisions involved in a complex buying situation?
A)modified selling
B)bundled-option selling
C)straight selling
D)transactional selling
E)systems selling

Question

Quizplus · Accepted Answer

Systems selling is a type of selling that appeals to buyers who prefer to purchase a packaged solution to a problem from a single seller, thus avoiding all the separate decisions involved in a complex buying situation. Systems selling involves offering a comprehensive solution that includes not only the product but also services, support, and expertise to address the customer's needs. This approach is well-suited for complex products and services that require integration with other systems or require customization to meet specific needs.

Which Type of Selling Appeals to Buyers Who Prefer to Purchase