Which type of consumer buying situation requires very little consumer involvement and brand differences are usually insignificant?
A)habitual buying decision
B)straight rebuy decision
C)complex buying decision
D)modified rebuy decision
E)partner buying decision

Question

Quizplus · Accepted Answer

A habitual buying decision involves low consumer involvement and the purchase is often made out of habit, with little or no research or evaluation of alternatives. Brand differences are usually not significant in this type of buying situation as consumers tend to purchase the same brand/product repeatedly.

Which Type of Consumer Buying Situation Requires Very Little Consumer