RealPlan sells a calendar/messaging/paperwork center that helps working parents organize their families' schedules and paperwork. The product has received positive feedback from buyers, and it is priced comparably to normal planners even though it offers more features and benefits. RealPlan has been selling various planning products to consumers for 10 years, and managers at the firm see an opportunity to move into the business market with a software version of the popular planner.
-On a customer satisfaction survey,which answer most likely suggests that RealPlan salespeople should focus on needs awareness?
A)"The product was not as sturdy as the salesperson said it would be."
B)"The product did not solve my primary problems."
C)"The product is not a good value for the money."
D)"The product arrived torn in the box."
E)"The product had a strange color."

Question

RealPlan sells a calendar/messaging/paperwork center that helps working parents organize their families' schedules and paperwork. The product has received positive feedback from buyers, and it is priced comparably to normal planners even though it offers more features and benefits. RealPlan has been selling various planning products to consumers for 10 years, and managers at the firm see an opportunity to move into the business market with a software version of the popular planner. 
-On a customer satisfaction survey,which answer most likely suggests that RealPlan salespeople should focus on needs awareness?
A)"The product was not as sturdy as the salesperson said it would be."
B)"The product did not solve my primary problems."
C)"The product is not a good value for the money."
D)"The product arrived torn in the box."
E)"The product had a strange color."

Quizplus · Accepted Answer

This answer suggests that the customer had a specific need or problem that the product did not solve. Salespeople can focus on needs awareness by identifying the customer's specific needs and showing how the product can solve those needs.

RealPlan Sells a Calendar/messaging/paperwork Center That Helps Working Parents Organize