Paolo Rodrigues is a sales rep employed by Montano Travel Services. He is preparing to demonstrate a very complex computerized reservation system at a meeting with a corporate client. Which of the following guidelines would be most helpful as Paolo conducts the demonstration?
A)Use showmanship to build product interest.
B)Use a portfolio to organize the key sales goals.
C)Offer one idea at a time with an appropriate amount of detail.
D)Be sure the sales demonstration gives the prospect a temporary feeling of ownership.
E)Use the customer's own computer and equipment to demonstrate the product's features.

Question

Quizplus · Accepted Answer

Offering one idea at a time with an appropriate amount of detail is the most helpful guideline for conducting a demonstration of a complex computerized reservation system. This ensures that the prospect can follow along and fully understand the product. Showmanship may come across as insincere, using a portfolio may not be relevant to a software demonstration, giving the prospect a temporary feeling of ownership may not be appropriate for a first demonstration, and using the customer's own equipment may not be feasible or necessary.

Paolo Rodrigues Is a Sales Rep Employed by Montano Travel