Which of the following is an acceptable method of negotiating the price objection?
A)Make price the focal point of your presentation.
B)Clarify the link between price and quality.
C)Focus on an individual product feature.
D)Apologize for the product's high prices.
E)Lower the price if the customer balks.

Question

Quizplus · Accepted Answer

Clarifying the link between price and quality can help the customer understand why the product is priced as it is and lead them to consider the value they receive for the price. Focusing solely on the price can make it appear as though the product is overpriced, and lowering the price can harm profits and give the impression that the original price was too high. Apologizing for the price or making the price the focal point could also give the customer a negative impression of the product or company. Focusing on an individual product feature may not address the customer's concern about the price.

Which of the Following Is an Acceptable Method of Negotiating