If a company uses a low-price strategy,the company should most likely consider which of the following when negotiating with transactional buyers?
A)selling at the cost of manufacturing the product to improve economies of scale
B)eliminating features that contribute to a higher selling price
C)increasing the number of features of the product
D)matching competitors' prices
E)changing branding

Question

Quizplus · Accepted Answer

When using a low-price strategy, the company should consider eliminating features that contribute to a higher selling price to maintain low costs and offer competitive pricing to transactional buyers.

If a Company Uses a Low-Price Strategy,the Company Should Most