The iceberg metaphor shows that many customers try to negotiate on price because:
A)price is often inflated to attempt to maximize profits for the company
B)price is the most easily quantifiable characteristic of any product
C)they were trained to negotiate on price and price alone
D)they feel that they are not fulfilling their duties as buyers if they do not attempt to get lower prices
E)they do not realize that other factors,such as service and terms,can be more important to long-term satisfaction

Question

Quizplus · Accepted Answer

The iceberg metaphor shows how customers often only focus on the visible price aspect of a product, not realizing that there are other important factors such as service and terms that can greatly impact their satisfaction in the long run. Therefore, customers may try to negotiate on price because they are not aware of or do not fully understand the significance of these other factors.

The Iceberg Metaphor Shows That Many Customers Try to Negotiate