Which content analysis technique involves beginning with existing words and phrases from the raw data,and then extending the exploration to understand latent meanings and themes apparent in the data?
A)Directed content analysis
B)Summative content analysis
C)Conventional content analysis
D)Narrative content analysis

Question

Quizplus · Accepted Answer

Summative content analysis starts with identifying and quantifying certain words or content in text data, and then extends the analysis to interpret the underlying context and themes, focusing on the discovery of latent meanings.

Which Content Analysis Technique Involves Beginning with Existing Words and Phrases